A suite of work to celebrate the coming together of two greats: The Weeknd x Shot on iPhone.

A series of broadcast films to kick it all off.
An in-depth, behind the scenes film to showcase the ins and outs of the new phone and how it was used to capture an iconic music video for The Weeknd—played during the Apple Keynote event.
What felt like a 100 social teasers and cut-downs for every social platform.
The largest amount of stills released, at the request of The Weeknd, because he loved the images that much.